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The new partnership gives courses using Proshop Tee Times a direct path to deploy the GOLF.AI™ CONCIERGE Agent, helping them capture more calls, drive more bookings, and boost golfer satisfaction. As a result, a golfer calling her/his favorite course/club can hear the AI-generated voice of Sir Nick Faldo automatically answer their call like this: "Hello, Mary. Welcome to Elk Run Golf Club. Your next tee time is Wednesday 11am. How can we help you today?"
Now live on Sir Nick Faldo's YouTube channel, the debut episode (titled "The Golfer's Mind") arrives during Masters week (2026), some 30 years after Faldo's final Masters victory
The launch of "Golf's New Voice" by GOLF.AIStudios will be a landmark moment for the sport and the rapidly evolving world of artificial intelligence as it's the first time one of golf's all-time greats will combine his global experience, expertise and nuanced knowledge of golf with the power of AI to deliver an unsurpassed viewing experience for over 150 million golfers worldwide. And GOLF.AI is honored to have partnered with Sir Nick Faldo to take this concept and transform it into reality.
This ‘Build Your Own' AI Agent Technology Enables Any Golf Course or Club to Create a Fully Operational GOLF.AI CONCIERGE Agent for Their Pro Shop in Under Five Minutes for Free