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The new partnership gives courses using Proshop Tee Times a direct path to deploy the GOLF.AI™ CONCIERGE Agent, helping them capture more calls, drive more bookings, and boost golfer satisfaction. As a result, a golfer calling her/his favorite course/club can hear the AI-generated voice of Sir Nick Faldo automatically answer their call like this: "Hello, Mary. Welcome to Elk Run Golf Club. Your next tee time is Wednesday 11am. How can we help you today?"
Now live on Sir Nick Faldo's YouTube channel, the debut episode (titled "The Golfer's Mind") arrives during Masters week (2026), some 30 years after Faldo's final Masters victory
The launch of "Golf's New Voice" by GOLF.AIStudios will be a landmark moment for the sport and the rapidly evolving world of artificial intelligence as it's the first time one of golf's all-time greats will combine his global experience, expertise and nuanced knowledge of golf with the power of AI to deliver an unsurpassed viewing experience for over 150 million golfers worldwide. And GOLF.AI is honored to have partnered with Sir Nick Faldo to take this concept and transform it into reality.
This ‘Build Your Own' AI Agent Technology Enables Any Golf Course or Club to Create a Fully Operational GOLF.AI CONCIERGE Agent for Their Pro Shop in Under Five Minutes for Free
Faldo's "digital twin" and digitized voice will power a premium experience for golf courses and golfers using the GOLF.AI CONCIERGE Agent
Clive Mayhew, CEO and Co-Founder of GOLF.AI, pictured sitting course side while holding a golf iron. February 2026
Clive Mayhew, CEO and Co-Founder of GOLF.AI, at Black Desert Resort in Utah at the ProAm of the PGA Tour stop in October 2025.
Clive Mayhew, CEO and Co-Founder of GOLF.AI, dressed in a suit standing inside a clubhouse at a golf course. February 2026
Clive Mayhew, CEO and Co-Founder of GOLF.AI, is shown sitting at a golf course. February 2026.
GOLF.AI Inc., the world’s No. 1 AI company in golf, today announced that Sir Nick Faldo, a 6X major champion golfer, has become its Global Ambassador. As part of the agreement, Faldo’s “digital twin” will appear across the GOLF.AI brand and communications, and Faldo’s digitized voice will drive the caller experience for the company’s flagship golf course service, the GOLF.AITM CONCIERGE Agent, which was formally launched today. (Visit https://courses.golf.ai/ to launch the GOLF.AI CONCIERGE Agent in under five minutes at your cours
GOLF.AI Inc., the world’s No. 1 AI company in golf, today announced that Sir Nick Faldo, a 6X major champion golfer, has become its Global Ambassador. In this video, we see the "digital twin" of Sir Faldo beginning his day as he prepares to serve as the voice behind the GOLF.AI CONCIERGE, formally launched today.
